Protecting and growing web traffic organically — Adrien Menard // Botify
- Part 1 Protecting and growing web traffic organically — Adrien Menard // Botify
- Part 2How ROI Redefines Organic Search — Adrien Menard // Botify
Show Notes
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02:06Protecting organic web trafficThis refers to safeguarding the visibility and investment in content published on your website. By monitoring changes in crawling, indexing, impressions, and organic traffic, we can swiftly react to anything impacting the site's visibility, ensuring potential clients can easily find it.
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04:01Enabling scaling and growth opportunities through technical SEO optimizationsBotify provides SEO software that empowers teams to analyze, decide, and implement SEO strategies effectively. It aims to make organic sales the most impactful channel for businesses, particularly in mid-market and enterprise segments, through technical SEO optimizations.
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05:33Botifys implementation of AI modelsAI implementation into Botifys analytics platform via Botify Assist allows non-technical users to ask questions and navigate complex analytics effortlessly. Additionally, they're investing in AI to adapt to evolving search engine experiences, anticipating changes in web search.
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09:59The three key components of Botifys platformBotify Analytics focuses on analytics insights and Botify Intelligence employs AI and machine learning for automated recommendations based on those insights. Thirdly, Botify Activation offers automation capabilities for implementing optimizations automatically on a website.
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12:48Bridging the gap between automation and human implementation with AI technologiesAI capabilities in SEO tools will enable us to do less with more and automate repetitive tasks, increasing productivity. It wont replace humans but enable the industry to be more important in brand organization.
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17:21AIs impact on the SEO industry and search enginesThe SEO industry is largely human-based which presents productivity challenges, but AI will be a key driver of productivity. However, it comes with challenges for software players, SEOs, and search engines due to the infinite capacity of content creation enabled by AI-powered systems.
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19:09The value of Botify Activation for SEO teamsBotify Activation is the main revenue driver, automating indexing and web page optimization for search engines. Speed Workers and Page Workers empower SEO teams to not rely on other functions to build optimizations, saving time and enabling greater audience impact and revenue from SEO.
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22:10Innovation and growth in the SEO industryWith AI technology and other changes, the SEO industry is evolving and innovating rapidly. The emergence of new players, search engines, and diverse user experiences ultimately creates value for the industry.
Quotes
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"You can use AI, but if you don't have the right inputs, you won't have the right outputs." - Adrien Menard
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"Im not convinced that humans are going to be completely replaced by AI. People will always be crucial, especially in decision-making based on priorities, business models, and resource limitations." - Adrien Menard
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"Were going to see a wave of automation in our space, saving additional hours and months of work thanks to AI capabilities. Thats going to enable our industry to be more important in the overall organization of a brand." - Adrien Menard
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"The emergence of new players in the SEO industry is beneficial for everyone. More search engines, diverse user experiences, and varied approaches to content indexing and website optimization create value for the space." - Adrien Menard
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"With all the changes that were seeing in our space, search is sexy again. And this is amazing and exciting for us." - Adrien Menard
- Part 1 Protecting and growing web traffic organically — Adrien Menard // Botify
- Part 2How ROI Redefines Organic Search — Adrien Menard // Botify
Up Next:
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Part 1Protecting and growing web traffic organically — Adrien Menard // Botify
Adrien Menard, CEO and Co-Founder of Botify, delves into how to unlock organic growth and measure the ROI of organic search. Amid rising online competition, safeguarding your website's organic visibility and content investments is vital. However, with changes being made constantly, monitoring crawling, indexing, and organic traffic is crucial to ensure these changes don’t impact your site's discoverability by potential clients. Today, Adrien discusses protecting and growing web traffic organically.
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Part 2How ROI Redefines Organic Search — Adrien Menard // Botify
Adrien Menard, CEO and Co-Founder of Botify, delves into how to unlock organic growth and measure the ROI of organic search. SEOs frequently face challenges in effectively communicating the ROI of SEO to executives, leading to reduced budgets and limited resources. The primary issue lies in the misalignment of language between SEOs and executives. Today, Adrien discusses how ROI redefines organic search.
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